Third Form Of Getting Degree MBA USACH
The MBA program jointly with the International Center for the Development of Small and Medium Enterprises (Cepyme) of the Facultad de Economía y Administración, have decided to offer this third alternative for the qualification of MBA students. Dr Isabel Torres, Director of Cepyme, points out that it aims to connect with companies in a closer way to solve their problems in a more innovative way with specialised working groups that encompass a more global and medium-term view. For this purpose, both programs have developed a framework that is presented below:
The technological megatrends have taken the agenda in the last time, when talking about innovation and entrepreneurship. The changes that technology is imposing on organizations has had a direct impact on people and the way of working.
Each time we must think of more dynamic and more interdisciplinary structures. Social intelligence and mastery in the management of these technologies, seems a duty in the new global scenario, over the specific knowledge.
The new generations have changed the way in which career development within companies was seen. Shorter times of permanence and demands for other benefits beyond stability and salary are issues that executives must deal with day by day, given that the contribution to society from the workplace is seen in a very different way in the different generations that coexist in the organization.
Innovation becomes the way in which companies will survive this wave of new technologies and the executives who will lead the companies must be prepared to face it.
• Acquire an efficient collaboration methodology to work in challenging work environments and interdisciplinary work teams.
• Construct and communicate a story based on the conclusions of the work, convincingly.
b) SPECIFIC OBJECTIVES
• Learn tools to describe the business model of the organization and understand its current status, in relation to the core business.
• Visualize the business areas that could be intervened to reach higher levels of efficiency, or that are available to incorporate some innovation to add value to the product or service.
• Expose students to the processes of innovation and intrapreneurship, through a direct experience where the path is carried out from the idea, generation of the prototype, to the real project.
III. COURSE DESCRIPTION
The students will form working groups of three to four members.
The corporate consultancy is applied to a real case where the student must analyze and diagnose, using the tools delivered in the program, added to his/her work experience.
The Diagnosis is about the current state of the business in a given market. This includes its competitive environment (description of the industry), market, business model, and position where it is located.
The students must propose solutions to those areas where opportunities for improvement were found and which, of course, go hand in hand with the challenge proposed by the company. The recommendations should be valued, including the expected economic impact on the company's business.
The work ends with an analysis of opportunity gaps detected during the activity and apply methods and tools that allow to incorporate some innovation in the structure, processes, or products, in a sustainable way.
IV. DEVELOPMENT OF CORPORATE CONSULTANCY
• The direction of the MBA, summons companies to present strategic challenges to be solved in a semester, by the group of students.
• Students will be selected, seeking diversity in professional experience.
• Once the groups of both Plans are constituted, all the students will have an introductory class depending on each plan, in which a case will be developed as an example.
• Students must sign a Confidentiality Agreement, before the project is assigned. A leader of the group is chosen to be a counterpart of the company.
• Once the projects have been assigned to each group, all the groups will have a Design Thinking workshop.
V. CORPORATE CONSULTING PROCESS
• The management of the MBA will make available to the students the challenges posed by the companies. These will be presented in a maximum of three pages including the description of the business, financial statements, problem to be solved, counterpart in the company and any additional information so that students can better understand the problem to be solved.
• During the first month (March and August as appropriate), students must meet with executives of the company to understand the business and its processes well, and thus raise the necessary information for the development of the work. After this, the students will follow the following process:
i. DESIGN THINKING WORKSHOP
The Design Thinking workshop allows students to:
• Generate a collaborative approach to achieve positive team results.
• Obtain their own design tools, such as empathy maps, CANVAS, service design, prototyping design, among others. This allows to visualize and communicate in a better way.
• Ability to reflect immediately on learning.
The workshop ends with a common challenge for all groups, to encourage innovation skills.
ii. 1st PRESENTATION
Each group will present before a committee of professors, with the information gathered after the interviews and the in-depth study of the company. This presentation should give an account of the description of the industry, the market and the business model of the company. The idea is that the commission can guide the analysis in the context of the problem. Added to this, the SWOT analysis, financial statements and the competitive environment of the analyzed company will be deepened. Here the hypothesis of the study must be presented.
iii. WORKSHOP ON VALUATION METHODS AND CORPORATE INNOVATION
The recommendations that students make must have associated the economic impacts that they will generate. In addition, in each of the organizations possibilities will arise after the analysis to introduce corporate innovations that are sustainable, so that the company can evaluate them.
iv. 2nd PRESENTATION
The strategies associated with the SWOT leverage points are presented and each of them must have the associated economic impact and some proposals and ideas of innovation projects in products, services or processes.
v. FINAL PRESENTATION
The groups must present to the commission all the work carried out (format to be defined). This presentation must include the identified technological gaps (at least one) and an analysis of the existing solution (s) in the state of the art for said gap along with highlighting the creation of value that this gap generates in the company. Only in case that the commission considers that the work is relevant to be presented to the company, the team will present for the final comments.